The department responsible for the popular Snapchat application for broadcasting and sharing video messages claims that it has made a number of millionaires, after it had allocated, since last November, a special fund that pays nearly $ 1 million a day from its proceeds as rewards to the makers of the most successful and popular short video clips within the clips. That the application broadcasts.
And according to what was published by the American "CNBC" network, "Snapchat" broadcasts these short videos through its "Spotlight" platform, which it launched specifically last November also to compete with "TikTok", the most famous Chinese platform for broadcasting video clips.
Management determines what value each video developer or maker will get, based on the number of views each segment generates.
The management of "Snapchat" aims, from this step, to attract more video developers to "Spotlight", in order to enhance its ability to compete with "TikTok".
The administration had revealed in its financial results for the last quarter of 2020 that the number of "Spotlight" users exceeded 100 million active users within less than one month of its launch, while the platform receives more than 175,000 videos per day. As for Snapchat users as a whole, it increased to 265 million daily active users worldwide in the fourth quarter of 2020, compared to 249 million in the third quarter of the same year.
The administration has stated that it has so far paid more than $ 110 million in total bonuses to the video makers that "Spotlight" has broadcast since its launch, and among the most prominent of them was the young American, Evan Alberto, who is close to winning the title of a millionaire because of these daily payments from "Snap". Chat ».
"I was originally developing the videos for the purpose of spreading, and I wasn't quite sure how much money I would be able to make out of it," Alberto said.
Alberto, who was not more than 22 years old and started making videos about two years ago, stated that he broadcast a short video of himself while he was having dinner with his fiancée, and he did not care much about it, only to be surprised two weeks later with a notice from Snapchat stating that the clip had happened. Fetch him so far $ 94,000.
Alberto added, "When I received the first check from management, I assumed it was a typo." Since then, I've been making 20-24 videos a day with his 110.00 followers. And as of March 18th, I got nearly 900,000 dollars from these clips, in which I present magic tricks, challenges and basically anything that fits into game shows. ”
It is likely that Alberto will soon join the list of video developers who have become millionaires because of the "Spotlight" platform. The management of "Snapchat" said in a statement that it had made a number of millionaires among the users of the platform since its launch in November 2020.
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