How To Market A Product And The Most Important Factors Affecting Marketing And The Basis For The Development Of The Marketing Process

 How to market a product in the best and easiest possible way to market, there are some factors that afect the marketing process in general, and there are many characteristics of the marketing process that you must know, and how this process developed so that you have, dear reader, an integrated topic on how to market a product through a site Money makers .

How to market a product in the best way

Marketing has been defined as an administrative process whose goal is to define a service or commodity to interested customers, and this marketing depends on four important points that must be available in order for customers to identify this good or product, which is

• Description of this product or commodity.
• Affordable price.
• Choose a suitable method to reach customers easily.
• Developing a strategy for the success of promoting this commodity or product.

Accordingly, marketing is the large group of procedures that make this product visible, and the customer feels that he needs it, and trade experts have developed several methods that are the best marketing methods for a product or commodity, which are as follows

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How to market a product by making advertisements

Advertising is one of the old means of marketing, and it is still the most important in the marketing methods for any product or commodity, so any commodity owner must provide sufficient financial budget to make advertisements for it, and he can rely on two methods to make advertisements:

Forex

• The work of internal advertisements, which is intended to allocate a department that advertises its product or service within the company.
• He uses a specialized advertising company, and this method is the best because this company mostly carries out advertising campaigns by media means such as newspapers - TV - the Internet.

 Marketing products through public relations

Marketing strategy in public relations is one of the important basics for all companies, whether large or small, as well as factories, and the work of a network of public relations that contributes to the marketing process depends on

• Media messages showing all data and information about the product or commodity and its manufacturer.
• As well as the brand, and another piece of information that contributes significantly to customer identification of the product or service.

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 Sales contribute greatly to product marketing

Sales are one of the best marketing methods for companies and factories that want to promote a service or commodity, and what is meant is to distinguish the sales service with high quality and efficiency that the customer can notice, and when he notices it, he will promote this good or service on his own to his relatives and acquaintances.

 The Internet is one of the most important means of marketing products

Digital marketing is a modern method of marketing, and its primary adoption is based on the Internet, and marketing is done by sending messages via e-mail and making banners within various sites, as well as making promotional campaigns funded on social networking sites such as Facebook and others.

This method has an advantage which is that the prices in it are low compared to other advertising means, and marketing can also be done by creating a site for the company or factory aimed at introducing those products, goods or services.

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 Conducting promotional contests for successful product marketing

It is a new method among the successful marketing strategies, and it has great importance in the world of marketing, and the basic idea of ​​it is to make a competition to promote a product and provide real prizes to consumers, and the importance of this idea lies in the fact that it supports the brand of the product or service so that the consumer preserves it through either applying for these Big contest or watch ads for it.

Even if he did not participate in it, a study conducted statistics that proved that out of every ten individuals who watch an advertisement for a competition for a commodity or service, four buy it without applying for this competition, and five out of ten individuals who watch it apply to this competition.

There are nine out of ten individuals who inform others about this competition, so making promotional contests is one of the most important means of promoting any commodity.

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Marketing samples

Marketing and commercial studies have proven that providing a free sample of any product to customers encourages them by eighty percent to buy it in the future or at the same time. They get a marketing sample of a commodity for free that they buy afterwards.

Especially if it is of high quality, and among the types of goods for which it is possible to provide a marketing sample for free and the most successful of them ever.

• Perfumes.
• Food Industry.
• Home tools.
• Beauty tools.
• Cleaning materials.

These free samples are distributed not only to the customers, but also to the distribution dealers and their outlets, which stimulates the merchants to sell them from the factory or the company producing them.

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Providing incentives to clients

It is considered a promotional method for any commodity that encourages the customer to participate in the marketing process of the product, so that he can attract other customers in exchange for a reduction or rewarding financial rewards, and that process must be based on providing all means of convenience to customers who are marketing a good or service, It could be home marketing.

How to market a product by knowing the factors affecting it

In order to make a good and successful marketing of a product or commodity, there are several factors that must be known because they affect the marketing process, and upon knowing and studying them well, the process will succeed with ease and ease.

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Study customer needs

The company or factory must know what things the customer needs and feels that they are lacking, and these needs may be primary needs or complex needs, so knowing the customer’s needs facilitates the marketing process of the commodity or product.

Customer desires

Customer desires are the transformation of needs into an urgent desire, and these desires must be carefully studied, because the need of individuals varies from individual to individual, culture to culture and from one social level to another, so produce your good or service on the basis that you reach those desires easily.

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Customer requests

Customer requests are the last stage in which the service or product reaches it, and here the role of successful marketing factors appears, until the customer finds what he needs from requests, and he must take into account the material capabilities of the customer when setting the price of the good or service.

Products as per customer's wishes and requests

The products of any company or commodity must be produced on the basis of the needs and desires of customers, so studying what the customer needs in terms of products is one of the most important factors that affect the marketing process.

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Exchange with different parties

This factor affecting the marketing process has a lot of importance, so when the exchange process takes place between the company or the factory and the customer with his purchase of the commodity, there must be a link between what he paid of money and what will be produced at a later stage, so that the owner of the company guarantees that There is a continuity to this reciprocal process, and this is something very useful for marketing operations in general.

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How to market a product with the knowledge of marketing characteristics

Marketing has a set of characteristics that the owner of the company or factory must know about, and deal with the marketing process on its basis, thus achieving success in promoting the product or commodity, and among these characteristics are the following

• The owner of the company must deal with marketing as a human activity and not the main goal of it is profit only, so he must always strive to provide the consumer with goods and services, and present it to him at the right time and place with high quality for this product.
• Business owners should consider the consumer to be the most important tool in controlling their marketing process, and give them all the attention and appreciation.
• It must be known that the marketing process brings benefit to the consumer first, and then to the factory or company, because this principle will make there a desire to present the high quality of any product or commodity.
• Marketing offers the largest group of ideas to the owner of the factory or company in order to attract the customer in order to get the product and achieve success for that company, so great attention must be paid to this process.
• Any business owner must ensure that marketing is linked to achieving interaction between the consumer, the commodity and his surrounding environment.

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Elements of successful marketing

In order for the promotional process of any product to be successful in application in any society, the owner of this product must study the elements of marketing well, which are as follows:

Products

One of the most important elements of marketing is the products that are produced for consumers, taking into account the difference between consumers and each other, and it is known that the product is produced by more than one company, so the principle of competition must be taken into account.

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price

The price is what determines the success and continuity of the company or factory, or whether they will succeed, because achieving profit in the end is what guarantees the continuation of the project, and we must know that the price is determined on the basis of competition and not only for profit.

Where to display the product

One of the most important factors affecting the success of the marketing process for any service or product is the place in which it will be displayed, so this element must be well studied, so that the good or service is presented in the appropriate place for it.

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Product presentation method

One of the factors whose result appears on the marketing process as soon as it occurs is the way the product is presented. The product must be presented in a way that explains its benefits, advantages, and the service it provides in a clear, distinctive and attractive manner.

How has the marketing process evolved

The idea of ​​marketing is an old concept, as it is not modern and has been around since ancient times, as merchants used to gather in the market with the aim of exchanging their various products, and after the money appeared, the concept of marketing appeared with it, as merchants relied on the processes of buying and selling, and no origin appeared. Marketing It is possible to market any good or service.

After trade developed and the term foreign trade appeared between peoples and each other, the so-called main commercial market appeared, which included a large group of different commodities, and this period was characterized by the absence of any marketing problems for any merchant, and the marketing process was completely dependent on the role of the seller In his merchandise display.

After the development of time and the industrial revolution took place, production increased and then accompanied by the emergence of what is known as a competition between the producer and the seller, so it was natural for markets to turn into consumption, and commodities with alternatives appeared, and the role of competition intensified, which made there an urgent need for what is known as marketing, because it is the only means Which enables any trader to get profits in the presence of others.

Among those who produce the same commodity, and developments continued, and specialized sciences emerged in how companies and factories were managed, and also economic sciences emerged that put the successful theories to achieve gains and profits. All these studies helped the merchant or the company owner understand the consumer’s behavior and needs, and what are the motives that make him perform By purchasing goods or services.

Until the marketing process developed and many theories appeared that help promote goods and services properly, so it helped many merchants and owners of companies and factories know how to deal with the product, commodity or service, and with the consumer.

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We have provided you, dear reader, with a complete and detailed topic on how to market a product and everything related to marketing, and you must know it so that you can be a successful marketer of any commodity, and if you have an idea that we did not mention in the article, you can send it to us by writing a comment on the article.

And if you have any inquiries about what is mentioned in the article, the website family is always welcome to respond to inquiries, and preferably, publish the article through the described social media so that others benefit from the information received and be in the cause of mastering the marketing process of any product.